The new category of tablet computers, like the iPad, can be leveraged to sell wine. What do I mean about category? How can it sell wine?
Some people view the iPad as an enlarged iPod or an oversized smartphone. I see it differently. I see it as a reduced-size computer. It represents a category of computers that are light, small, but usable. HP will be coming out with a similar offering, as will Dell.
What does this mean for wine sellers? It opens up selling and customer service opportunities. Consider the possibilities:
A zero footprint kiosk. We have spoken with many retailers who would love to put a wine selector kiosk into their store, but are concerned about the space it would occupy. Faced with a decision of using space for a kiosk or for more product, many retailers will choose more product. What if you can have the benefits of a wine selector kiosk without using any space?
This computer category enables that. The dimensions of even modern kiosks on a floor stand are about 18 inches by 6 inches by 48inches high. That’s about 3 cubic feet – enough space for about 50 bottles of wine. The iPad measure 10 x 8 inches and is about 3/8 inches thick. That’s about 1/50th of a cubic foot – virtually zero footprint. So the iPad category enables the benefits of a kiosk without taking space. Also, consider where you could put these types of kiosks:
- Mount one or several on a wall. It would be like putting a sign on a wall, but with the benefits of an interactive kiosk.
- Fasten them in shopping carts. Wouldn’t it be nice for your customers to be able to use a shopping assistance tool right at the cart?
- For higher end wine shops, let your customer use one while they are in the store.
- Put one in your cheese section, so a customer can barcode scan a cheese and receive complementary wine recommendations.
These devices open a new world of opportunities.