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	<title>Wine Retailing</title>
	<link>http://www.buyersvine.com/blog</link>
	<description>Observations and news for wine retailers</description>
	<lastBuildDate>Thu, 20 May 2010 13:21:42 +0000</lastBuildDate>
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	<item>
		<title>Can the iPad Sell Wine?</title>
		<description><![CDATA[The new category of tablet computers, like the iPad, can be leveraged to sell wine. What do I mean about category? How can it sell wine?
Some people view the iPad as an enlarged iPod or an oversized smartphone. I see it differently. I see it as a reduced-size computer. It represents a category of computers [...]]]></description>
		<link>http://www.buyersvine.com/blog/ipad-kiosks/104/</link>
			</item>
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		<title>Pairs Beautifully with Spam!</title>
		<description><![CDATA[With all due respect to Spam the product, Spam the marketing technique of sending emails with insufficient consideration of the recipient, is not well-received.  I have received many email messages from wine retailers that are a variation of:
“Exciting news! We have just received a limited supply Wine ABC.  We believe you will like it! Drop [...]]]></description>
		<link>http://www.buyersvine.com/blog/pairs-beautifully-with-spam/93/</link>
			</item>
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		<title>Consumers Trust the Internet more than Doctors. Wait, What?!</title>
		<description><![CDATA[The National Grocers Association has just released its 2010 Consumer Survey Report, which was completed in association with ConAgra Foods and SupermarketGuru. It is a good report identifying what is most important to American food shoppers.
There are a few interesting finds in the report surrounding social media and the internet generally. First, shoppers do not [...]]]></description>
		<link>http://www.buyersvine.com/blog/consumers-trust-the-internet-more-than-doctors-wait-what/83/</link>
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		<title>Internet Usage Still Growing. Are You There Yet?</title>
		<description><![CDATA[Nielsen has recently reported that American adults spend an average of 66 hours per month on the web.  This figure has approximately doubled since 2006, and continues to climb rapidly. It is interesting that this additional time has not taken time away from television – which continues to rise slowly and currently stands at approximately [...]]]></description>
		<link>http://www.buyersvine.com/blog/internet-usage-still-growing-are-you-there-yet/69/</link>
			</item>
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		<title>Men vs. Women in Selecting Wine</title>
		<description><![CDATA[80% of wine buyers are women. A recent article published by Emerald Group (Women wine consumers: information search and retailing implications) examined the differences in how men and women select wine.
It turns out that both men and women view wine as a high risk purchase. They want to avoid being embarrassed in front of business [...]]]></description>
		<link>http://www.buyersvine.com/blog/men-vs-women-in-selecting-wine/4/</link>
			</item>
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		<title>She’s the One!</title>
		<description><![CDATA[


When Jane Shopper walks in, do you think to yourself, “There she is, my next best customer!”  In this challenging market, you should. Your leadership is the key to seizing each opportunity to create a loyal customer.  Loyalty driven shopping environments generate long term, relational business.
Customer Perception:  Your store must be clean, [...]]]></description>
		<link>http://www.buyersvine.com/blog/she%e2%80%99s-the-one/21/</link>
			</item>
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		<title>Wine Shoppers Have Impressive Carts</title>
		<description><![CDATA[
A recent study by BMG Online First found that wine buyers are typically higher income, have higher education levels and tend to buy healthier foods than other shoppers. Most important, wine buyers typically fill their carts more than other shoppers.
Often, they are buying wine for a specific occasion. And they need everything else for the [...]]]></description>
		<link>http://www.buyersvine.com/blog/wine-shoppers-have-impressive-carts/19/</link>
			</item>
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		<title>Wine Shoppers Buy for the Moment</title>
		<description><![CDATA[
We have seen that for most consumers, the average time from purchase to consumption of a wine is measured in hours, not days, months or years.
The purchase is often made for an occasion &#8211; a near-term dinner or a party, usually not to add to the shopper’s wine cellar.  Therefore, retailers who can help [...]]]></description>
		<link>http://www.buyersvine.com/blog/wine-shoppers-buy-for-the-moment/17/</link>
			</item>
	<item>
		<title>Store Loyalty</title>
		<description><![CDATA[
When consumers find a toothpaste or a soda they like, they stick with it.  The same is not true for wine.
With thousands of wines to choose from and with wine being more of an adventure than other products, consumers are willing to try different brands much more frequently.  In fact, with so many [...]]]></description>
		<link>http://www.buyersvine.com/blog/store-loyalty/13/</link>
			</item>
	<item>
		<title>Your Shoppers Are Uncomfortable!</title>
		<description><![CDATA[
70% of wine shoppers are uncomfortable selecting wine.
Wine is actually a higher risk purchase than almost every other product.  Since shoppers are often buying a wine they have not had before, there is risk that they will not like it and therefore have wasted their money and wasted an opportunity to enjoy a bottle [...]]]></description>
		<link>http://www.buyersvine.com/blog/your-shoppers-are-uncomfortable/9/</link>
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