When consumers find a toothpaste or a soda they like, they stick with it. The same is not true for wine.
With thousands of wines to choose from and with wine being more of an adventure than other products, consumers are willing to try different brands much more frequently. In fact, with so many brands, it is often difficult for the consumer to remember the name of the brand they liked.
Consumers will, however, stick with a retailer that helps them get the right wine for the occasion. While consumers have lower loyalty to the wines themselves, they have strong loyalty to their wine retailer.
Author: Louis Lamoureux – CEO, BuyersVine. louis@buyersvine.com