We have seen that for most consumers, the average time from purchase to consumption of a wine is measured in hours, not days, months or years.
The purchase is often made for an occasion – a near-term dinner or a party, usually not to add to the shopper’s wine cellar. Therefore, retailers who can help shopper buy the wine that is right for the occasion will enjoy repeat business.
Shoppers will consider price , quality and value important. But getting the right wine for the immediate occasion is paramount.
Author: Louis Lamoureux – CEO, BuyersVine. louis@buyersvine.com