A recent study by BMG Online First found that wine buyers are typically higher income, have higher education levels and tend to buy healthier foods than other shoppers. Most important, wine buyers typically fill their carts more than other shoppers.
Often, they are buying wine for a specific occasion. And they need everything else for the occasion: cheese, meats, sauces, the list goes on. Supermarkets who can keep wine buyers coming back will enjoy higher sales not just of wines but other products as well.
Further, retailers who can let shoppers know which products such as cheeses, meats or sauces, match their wines will drive sales of complementary products.
Author: Louis Lamoureux – CEO, BuyersVine. louis@buyersvine.com